“In the history of the world, no one has ever washed a rented car.” —Lawrence Summers, Economist
When you wear the hat of home business owner, nearly everything involves negotiation. Some deals are tiny, like getting a great price to print letterhead and business cards. Others are significant arrangements that can make or break your business, like signing a contract to do work for a big client. Sometimes you are the buyer; other times the seller. Whether the subject under negotiation is tiny or significant, you use the same the skills.
For most of us, negotiation skill comes through effort and experience and it’s rarely taught as part of a formal education. This is a rude surprise if you’ve spent most of your working career in a cubicle where the rules of engagement are strictly defined and you are not the negotiator-in-charge and not taught when or how to negotiate.
If you negotiated extra TV time with your parents when you were age four, then bartering for a good deal comes naturally to you. Have you ever watched teens, in particular boys, ‘trash talk’? You know, the kind of put-down and one-upmanship that would lead a casual listener to believe that they are bitter enemies when in truth they are beloved best friends? The type of negotiation that ‘comes naturally’ to you is actually learned behavior taught through social interaction as children and is great preparation for the bigger negotiations that come with adulthood.
Give us this day our daily…bargain?
Every day each of us negotiates for something — usually more than one something. Most of our parleys we take for granted as we bargain our way through the day on automatic pilot. For example, I am looking after my neighbor’s cats while he is away for a couple of days. He has made it clear that he expects to pay me for this. I have made it equally clear that I do not require payment, that I consider it a neighborly act and that any chance to play with cats these days is pure joy for me.
We are negotiating. We expect to reach a consensus bargain between us. I think it will come down to a bottle of wine. I won’t take money, he won’t let me do it for no compensation, and we share a fondness for red wine. So a bottle of Merlot, negotiation complete, we both win, and so do the cats.
Cat sitting does not make much difference to anyone (except maybe the cats) when you consider the larger picture and the kinds of life-death-rich-poor-put-bread-on-the-table negotiations that take place in business. And yet, these tiny, daily negotiations are important even if not global in scope.
What do your daily negotiations look like?
There is an art to bargaining and an accepted process that turns art into science — a process that is taught and learned.
Take a moment and think about your interactions with people over the past few days. What insignificant daily negotiation have you undertaken? Did you come out on top? Was it a win-win outcome? Is there a tiny seed of resentment or disappointment stuck in the back of your mind because you gave away too much or came away feeling manipulated?
All of these examples are real outcomes of a negotiation. We tend to overlook and undervalue our tiny daily negotiations, however they are great practice for the larger issues. When you are negotiating as a home business owner for small or large work-related issues, then it is useful to know — and use — effective negotiation techniques that will advance your home business interests. Reaching an outcome that is beneficial for everyone concerned will make a difference to the future growth of your business.
Become a Better Negotiator.
Here are five tactics that can make you a better, more confident negotiator on behalf of your home business:
Practice. Research. Prepare.
Enter a negotiation without preparation and you’ve lost from the get go. Know before you begin exactly what you really want from the arrangement. Research the other side to understand their needs, strengths, and weaknesses.
Know When to Shut Up.
Timing is critical in negotiation. Be deliberate and sensitive to when you press ahead and when you wait. Press for what you want when yours is a position of strength. Be aware that pushing too hard can poison long-term relationships.
Know When to Walk Away.
When you care too much, that emotion can interfere with your ability to get the best deal. Note that it may not hinder you from getting a successful deal. Entering a negotiation willing to walk away with no deal is a power position. Make it yours when you can by not investing yourself in the outcome — or at least learn how to not show that you care. The best negotiators leave you believing that you came up with the solution or that you came out on top, even if the numbers show otherwise.
Know When to Listen.
You will do well to become a quiet listener who patiently lets others make their case without interruption. Encourage the other side to talk first. One of negotiation’s oldest maxims says that whoever mentions numbers first, loses. This is not always true, but in most situations, let the other side go first. Even if they don’t mention numbers, it gives you a chance to ask what they are thinking.
Know When to Ask.
The more you know about your negotiation partner’s position, the more likely it is that you will hit upon the perfect combination of irresistible benefits that will seal the deal. As part of your preparation, define your highest justifiable price. Aim high, but the higher your price, the more you will need to argue your position convincingly.
Want to know more?
This is the first article in a series that will fully explore negotiation as a tool for home business. Subsequent articles will focus on different negotiation styles, when you might use a more confrontational style versus a consensus building style, how to safely practice negotiation to build your skills, and how to gain a better grasp of negotiation to benefit your business and personal life. 
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How good do you think your negotiation skills are? What bargaining successes or disasters have you experienced? Share your opinion and understanding in the comments below!







